How to Customize Your Facebook News Feed to Maximize Your Productivity

Facebook is still the leading platform for marketers. From our State of Social Media 2016 report, we found that 93 percent of marketers are actively using Facebook for their business.

As social media marketers, we spend a lot of time on Facebook, managing our Pages, engaging our fans, finding good content, and creating ads.

In this post, I’d love to go through some of the less-known ways of customizing your Facebook News Feed to help you cut through the clutter, save time, and be more efficient.

Let’s jump right in.

4 Key Areas of Your Facebook News Feed to Customize (and How to Customize Them)

For easy reference, here are the few sections we’ll cover duing this post:

1. News Feed
2. Left sidebar
3. Right column
4. Right sidebar

1. News Feed

Set your preferences

The News Feed is where we get most of the content and information on Facebook. With a few quick customizations, we can ensure that we see the most relevant and useful posts.

Facebook has made it really easy to set your preferences for your News Feed. To edit your News Feed Preferences, click on the drop-down arrow () in the upper-right corner of any Facebook page and select “News Feed Preferences”:

Alternatively, click on the three dots () beside “News Feed” on the left sidebar and select “Edit Preferences”:

In there, you will be able to adjust a few preferences:

• Prioritize who to see first: This allows you to choose whose posts would always appear at the top of your News Feed. You can select up to 30 people or Pages to see first, and they won’t be ranked (ie. your second selection wouldn’t be seen second). In this window, Facebook shows your friends first. If you want to select Pages to see first, click on “All” and select “Pages only”.
• Unfollow people to hide their posts: This allows you to choose whose posts you want to stop seeing on your News Feed. You can filter by “Friends only”, “Pages only”, or “Groups only”. Only you will know who you have chosen to unfollow.
• Reconnect with people you unfollowed: This allows you to follow a person, Page, or group that you unfollowed in the past. While checking this setting, I noticed I accidentally unfollowed a friend previously. So it might be worth checking this setting even if you might not have wanted to unfollow anyone.
• Discover Pages that match your interests: To help you add more variety to your News Feed, Facebook also suggests some Pages you might like.
• See more options: This section includes things like the apps you have previously chosen to hide from your News Feed.

Leverage notifications

Taking it a step further, you can even be notified whenever your favorite Facebook Page post something. Facebook gives you the option to choose the types of posts you want to be notified about.

Go to the Facebook Page, hover over the “Following” tab, and click on the pen icon () beside “Notifications”.

In there, you can adjust the notifications for the Page’s posts, events, and live videos.

See most recent stories first

Facebook’s algorithm by default shows you the top stories from your friends, Pages you liked, and groups you are in, at the top of your News Feed. If you want to see the stories in the order they were posted, click on the three dots () to the right of “News Feed” on the left sidebar and select “Most Recent”.

Your News Feed will automatically return to the default Top Stories setting when you visit your Facebook homepage again.

Teach Facebook’s algorithm your preferences

You can also “teach” Facebook’s Algorithm to stop showing things you don’t want to see so that it will show you what you want to see. This is a bit more manual and tedious but it allows you to curate the best content on your News Feed.

Whenever you see a type of post you want to stop seeing or see less of, click on the drop-down arrow () in the upper-right corner of the post and you will see these options:

(I wouldn’t want to unfollow Paul or hide all from Transformers, though. )

You can do the same for ads, too:

Adjust your video settings

Videos are becoming a big part of Facebook, and you are likely seeing more videos than other types of posts on your News Feed. Adjust your video settings to give yourself the best experience. You can change the default quality, stop auto-play, show captions, and customize captions display.

To access these settings, click on the drop-down arrow () in the upper-right corner of any Facebook page and select “Settings”. Then, select “Videos” at the bottom of the left sidebar. (Or click this quick link to access these settings.)

2. Left Sidebar

The left sidebar is for you to quickly access different parts of Facebook. You will see three main categories: “Shortcuts”, “Explore”, and “Create”. The one we can customize is “Shortcuts”.

According to Facebook,

Shortcuts are quick links to some of your Pages, groups, and games. Shortcuts are selected automatically by default, but you can pin something to your shortcuts so it’s always shown at the top or hide it from the list.

When you hover over “Shortcuts”, an “Edit” link will appear. Click on that and you will be able to edit your shortcuts:

For each Page, Group, or game, you can choose to sort it in the list automatically, pin to the top of the list, or hide it from the list. I’d recommend pinning the Facebook Pages and Groups you are managing to the top of the list.

Use friend lists

Just like Twitter, you can create lists to organize your friends. This allows you to see Facebook posts of certain groups of friends whom you are more interested in keeping in touch with.

You can find the “Friends List” option under “Explore” on the left sidebar.

To help you get started, Facebook has created three lists for you:

• Close Friends: Friends you may want to share exclusively with. You will get notifications when they post but can turn these extra notifications off at any time.
• Acquaintances: People you might want to share less with. You can choose to exclude this group of people when you post something, by choosing “Friends except Acquaintances” in the audience selector.
• Restricted: This list is for people you’ve added as a friend but just don’t want to share with (maybe your boss). When you add someone to your Restricted list, they will only be able to see your Public content or posts of yours that you tag them in.

These lists are empty to start with. Once you click through to any list, there will be an “Edit List” option for you to add and remove people from the list.

You can also create your own friend lists by selecting “Create List”.

Bonus: Facebook also creates Smart Lists for you. Smart lists are automatically updated based on profile info your friends have in common with you (like your work, school, family, and city). You can also manually add and remove friends from the smart lists to make them more accurate.

View other feeds

Apart from the News Feed you see on the homepage, there are two other feeds you can view.

1. Pages Feed of pages you have liked with your personal account

This feed shows you the recent updates from the Pages you’ve liked. I believe these updates are also arranged using Facebook’s algorithm as they aren’t arranged chronologically.

You can access this feed by clicking on “Pages Feed” on the left sidebar under “Explore”.

2. Pages Feed of pages you have liked as your Facebook Page

There is a feed that shows you only the posts from other Pages that you have liked as your Page. This is a convenient way to engage with other Pages using your Page or to conduct research on other Pages.

You can choose to like and comment on these posts as yourself or your Facebook page. To change this setting, click on the tiny profile image in the lower-right corner of each post.

The option to see this feed isn’t quite on the left sidebar. To access this feed, go to your Facebook Page and click on “See Pages Feed” on the right column.

3. Right column

Get a quick overview of your Facebook ads

On the right column of your Facebook homepage, you might see a section with information about your Facebook ads. I believe this section appears if you are using or have used Facebook ads for any of your Facebook Pages.

You can switch between your Facebook Pages to see their respective ad results. Click on the drop-down arrow () beside the name of your Facebook Page to toggle between your Pages.

The Page you select will become the default.

In this section, there will be

• a tip for Facebook ads
• this week’s ad results
• latest unread message for the Page
• today’s ad results (you can toggle to yesterday’s or lifetime results)
• options to create an ad or a post

4. Right sidebar

Show or hide games, tickers, and chat

On the right sidebar, there are three sections:

• Facebook games
• a real-time ticker of your friend’s activities
• Facebook chat sidebar

If you find the games and ticker distracting, you can turn them off by clicking on the gear icon () in the lower-right corner and selecting “Hide Games” and “Hide Ticker”.

It can be quite handy to leave the Facebook chat sidebar there. HubSpot’s State of Inbound 2016 report found that 38 percent and 24 percent of marketers prefer to use social media and messaging apps respectively for business-related communications. With the chat sidebar, you can quickly send a fellow marketer a message if you two prefer to connect through Facebook.

If message pop-ups tend to distract you, you can also choose to turn off chat. Messages from friends will automatically go to your inbox for you to read later.

Bonus: There are advanced chat settings where you can turn off chat for certain friends or lists of friends.

If you find the right sidebar too distracting, you can turn it off entirely, too. Click on the gear icon () in the lower-right corner, and there will be an option to “Hide Sidebar”.

Use the Messenger web browser app

If you use Facebook Messenger for your work but don’t want to be distracted by your Facebook notifications, I’d recommend using Facebook Messenger’s web browser app.

I have been using it for more than a year now, and it has been really helpful in preventing me from being distracted by new notifications.

Over to You

Facebook is one of the best platforms (or the best) for social media marketing. By taking the time to make some slight tweaks, we can greatly improve our productivity while working on our Facebook marketing.

What are some of the Facebook productivity tips I have missed?

It’d be fun to get your help to crowdsource more ideas. If you have any customization tips to share, it’d be great to hear from you in the comments below!

Image credit: Facebook

source http://feedproxy.google.com/~r/bufferapp/~3/kWnZxBcZaY0/customize-my-news-feed

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Facebook Insights is one of the most powerful Facebook analytics tools available.

When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page.

With so many different data-points available to measure — such as Likes, engagement, reach, and demographics — Insights will help you to understand how your content is resonating with your audience, how your Page is growing and provide you with an awesome overview of how your Facebook strategy is performing.

This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.

Navigating this guide

There’s a lot to learn about Facebook Insights. To make this guide easier to digest, I’ve broken the rest of this guide down into 11 bite-sized chapters — one for each of the 10 key tabs of Facebook Insights and a final chapter for the remaining tabs.

1. Overview: How your Page is doing
2. Likes: Where your Page Likes came from
3. Reach: What’s your reach and what factors affect it
4. Page Views: Who viewed which section of your Page
5. Actions on Page: What people did on your Page
6. Posts: How well your posts are performing
7. Events: How successful your event pages are
8. Videos: How well your videos are performing
9. People: Who liked, saw, or engaged with your Page
10. Messages: Response times and Messenger analytics
11. Others (Promotions, Branded Content, and Local)

In each chapter, we’ll walk through the sections for each tab, explain how to use them, and share relevant tips for extracting more insights.

Let’s go!

Getting to Facebook Insights

To access Facebook Insights for your Facebook Page, head to your Facebook Page and click on “Insights”.

How to use Facebook Analytics1. Overview:
How your Page is doing

The Overview tab within Facebook Insights does more than it says. Apart from showing you key metrics of your Page (Page Summary), it also shows you the key metrics for your five most recent posts and a brief comparison of your Page with similar Facebook Pages.

Sections:

• Page Summary
• Your 5 Most Recent Posts
• Pages to Watch

Page Summary

The Page Summary section shows you the key metrics of your Page for the last seven days, such as Page Likes, Post Engagement, and Reach. It also tells you the percentage change from the previous period and shows graphs for the period.

This section is great for getting a quick assessment of your Facebook Page performance.

For example, if you are focusing on growing your Page, you can quickly access your growth by looking at your Page Likes and Reach. If you are posting more videos to drive engagement, you can immediately see if your strategy is working by looking at your video views and post engagement.

Your 5 Most Recent Posts

This section shows you the key information of your latest five posts — published date and time, post caption, post type, targeting, reach, and engagement.

This section is great for getting a sense of how well your recent posts are performing and which type of posts are performing well recently. For example, you might notice that curated link posts outperformed other types of posts. Then, you could experiment with posting more link posts.

Pages to Watch

Pages to Watch is one of our favorite Facebook Page features. It gives you a quick comparison of your Page with a few other Pages you want to watch. If you click on any of the Pages, it’ll show you the top posts of that Page from the current week.

This section is great for seeing how your Facebook Page is performing among your peers and competitors. By looking at the top posts of those Pages, you can also stay in touch with what’s trending in your industry or curate great content for your Facebook fans.

Tips

Export your data (at Page Summary): If you want to analyze your Page data further, you can export metrics of your Page, posts, or videos as a CSV or Excel spreadsheet. Facebook provides a lot of data in the spreadsheet.

Click to see more insights (at Your 5 Most Recent Posts): Click on the post title to see the detailed breakdown of the performance of a post.

Discover what’s working (at Pages to Watch): If you click on any of the Pages, you will get a pop-up with the top posts of that Page — ranked from the most engaging to the least engaging.

2. Likes:
Where your Page Likes came from

The Likes tab lets you go beyond just knowing the number of Likes your Page has. It shows you the growth, averages, and sources of the Likes.

Sections:

• Total Page Likes as of Today
• Net Likes
• Where Your Page Likes Happened

Total Page Likes as of Today

This graph shows you the overall trend of your Page Likes. If the graph is showing a plateau or a downward trend, it’d be great to dig into it and understand the cause.

Net Likes

This graph informs you the daily growth of your Page Likes and breaks down the proportion of (organic or paid) Likes and Unlikes your Page receives. While it’s great to have positive net Likes, it’s helpful to monitor the Unlikes trend, too.

Where Your Page Likes Happened

This graph tells you where your Page Likes came from, such as directly from your Page, from your ads, or Page suggestions that Facebook serves to users. For example, if you are running Facebook Page Likes ads, you should see the “Ads” portion increasing.

Tips

Set your date range: At the top of the page, you can set the date range you are interested in. You can either drag the indicators on the graph, select “1W” (for 1 week), “1M” (for 1 month), or “1Q” (for 1 quarter), or set specified start and end dates.

Know your Like and Unlike sources: If you click or drag to select a date range on any of the graphs, it will show you the Like and Unlike Sources for that selected period.

Compare your averages: If you click on any of the metrics on the right of the graphs, you’ll get two averages for that metric — Your average for the last period and your average for the current period.

3. Reach:
What’s your reach and what factors affect it

The Reach tab informs you about the reach of your Facebook Page and posts and the factors that increase or decrease your reach.

Sections:

• Post Reach
• Reactions, Comments, and Shares
• Reactions
• Hide, Report as Spam, and Unlikes
• Total Reach

Post Reach

This graph shows you the number of people your posts have reached (organically or through promotions). It can be a quick way to assess your organic reach over time and if your ads are working.

Reactions, Comments, and Shares

When a post receives engagement, Facebook will serve it to more people as the engagement on the post implies that people are interested in the post. More engagement, higher reach.

Reactions

It seems like this chart will only appear if you have a high number of reactions to your Facebook posts. It’s a great way to judge the sentiments of your posts — positive (Love, Wow, and Haha) or negative (Sad and Angry).

Hide, Report as Spam, and Unlikes

“Hide Posts”, “Hide All Posts”, “Report as Spam”, and “Unlike Page” are considered as negative feedback. They are ways users tell Facebook that they don’t want to see a Page’s posts. Facebook will accordingly show those posts to fewer people. As you’d want to keep these negative feedback low or zero, it’s great to monitor this graph.

Total Reach

Total reach is the number of people who saw any activity from your Page such as your posts, posts to your Page, ads, mentions, and check-ins. Just like post reach, it’s a great way to see how your organic and paid reach has been growing. For example, the graph above is our total reach for the past quarter, and it’s showing a promising increase.

Tips

Set your date range and compare your averages: Just like in the Likes tab, you can set your data range at the top of the page and compare the averages of each metric by clicking on the metric.

Understand your posts activity: If you see a spike of reach, engagement, or negative feedback, you can click or drag to select that section of the graph and find out more. Facebook will show you the active posts during that period, in decreasing impression order.

For example, there was a spike in our reach on February 22. When I click on February 22 on the graph, I learned that this post was taking off that day and our audience likes such a post.

See your reach breakdown: If you prefer numbers over visualization, you can click or drag to select a date range on the Total Reach graph to see your total, organic, and paid reach in a table format.

4. Page Views:
Who viewed which section of your Page

The Page Views tab is a little like the traffic report in Google Analytics. In here, you’ll learn about your page views and top traffic sources.

Sections:

• Total Views
• Total People Who Viewed
• Top Sources

Total Views

Total views is the number of times people viewed your Page. If the same person visited your Page twice, it’ll be considered as two views.

Total People Who Viewed

Total people who viewed is the number of people who have viewed your Page. If the same person visited your Page twice, it’ll be considered only as one. This figure should be equal or less than your total views.

Top Sources

This graph shows the top five traffic sources that have directed people to your Page. Knowing this allows you to increase your efforts on those sources if you want to increase your page views.

Tips

Set your date range: Just like in the Likes tab, you can set your data range at the top of the page.

Breakdown the data: You can break the page views metrics down by certain characteristics. For total views, you can break it down by section (of your Facebook Page). For total people who viewed, you can break it down by section, age and gender, country, city, and device. This can help you understand more about the people who are interested in your Page.

5. Actions on Page:
What people did on your Page

The Actions on Page tab allows you to understand what people do when they are on your Page. The few actions that Facebook considered are clicking on “Get Directions”, clicking on your phone number, clicking on your website, and clicking on your action button.

Sections:

• Total Actions on Page
• People Who Clicked Action Button
• People Who Clicked Get Directions
• People Who Clicked Phone Number
• People Who Clicked Website

Total Actions on Page

This graph shows you the number of actions people have taken on your Page. If you are a local business, you might be more concern about the number of times people want to get directions to your place or get your phone number. If you are an online business, you might be more concern about the number of website clicks. (Action button is the huge blue button on your Page.)

People Who Clicked Action Button / Get Directions / Phone Number / Website

This graph and the subsequent graphs show you the number of people who took the respective actions on your Page.

Our action button says “Sign Up” and directs people who click on it to our homepage. From this graph, we can get a sense of the traffic our Page drove to our homepage. (We also use UTM for the link for additional tracking.)

Tips

Set your date range: Similar to the few tabs before, you can set your data range at the top of the page.

Breakdown the data: Just like your page views graphs, you can break the actions taken graphs down by certain characteristics.

6. Posts:
How well your posts are performing

The Posts tab contains all the information about your posts such as reach and engagement. You can also boost your posts from this tab directly.

Sections:

• When Your Fans Are Online / Post Types / Top Posts from Pages You Watch
• All Posts Published

When Your Fans Are Online

We believe that there isn’t a universal best time to post on Facebook, but there’s the best time for your brand to post on Facebook. This section can help you with that. It shows you how active your Facebook fans are, on average, on each day or the week and each hour of the day.

You can hover over each day to see an overlay of the activity on that particular day vs the averages.

Post Types

This section tells you how each type of posts (e.g. link, photo, or video) fare in terms of average reach and average engagement.

From here, you can tell which type of posts does best on your Page, and you can adjust your posting strategy accordingly. For example, if you find that videos have the highest average reach and engagement, you could experiment with posting more videos.

Top Posts from Pages You Watch

This section is quite similar to the Pages to Watch section in the Overview tab. While the one in the Overview tab shows you the overall performance of those Pages, this section shows you the top post of the week from each of those Pages and the engagement it received.

All Posts Published

This section lists all the posts you have published on your Page and the relevant information — published date and time, post caption, post type, targeting, reach, and engagement.

Tips

Sort your posts: You can sort your posts by published date, reach, or engagement (post clicks or reactions) by clicking on the title of the column.

View different metrics: You can view different metrics for reach and engagement. For reach, you can choose:

• Reach
• Reach: Organic / Paid
• Impressions: Organic / Paid
• Reach: Fans / Non-Fans

For engagement, you can choose:

• Post Clicks / Reactions, Comments & Shares
• Reactions / Comments / Shares
• Post Hides, Hides of All Posts, Reports of Spam, Unlikes
• Engagement Rates

7. Events:
How successful your event pages are

If you often organize Facebook events, the Events tab will enable you to be more data-driven by providing you with key data of your events. You can find out what’s working and what’s not working with your event promotion. You get data such as the number of people who saw your event, the number of people who responded to your event, and the demographics of your audience.

Sections:

• Events Stats (Awareness / Engagement / Tickets / Audience)
• Upcoming / Past

Events Stats (Awareness / Engagement / Tickets)

In this section, you have several graphs about the awareness and engagement of your all events. These are the data available:

Awareness:

• People Reached
• Event Page Views

Engagement:

• People Who Responded
• Event Actions

Tickets:

• Clicks on Buy Tickets

(For the data of specific events, see the tip below.)

Events Stats (Audience)

Apart from awareness and engagement, you can also get a breakdown of your audience by age group and gender. This can inform you about the type of people who are most interested in your events.

Upcoming / Past

The second half of the page shows you the insights of your upcoming and past events. You can toggle between upcoming and past using the drop-down menu in the upper-left corner.

Tips

Click to see more insights: If you click on an event title, a pop-up will appear, with the data of that particular event. As it shows data up to the last 28 days only, you might want to record them down after the event.

8. Videos:
How well your videos are performing

The Videos tab tells you how well videos are performing on your Page. It mainly tells you the number of video views, broken down into:

• Organic vs Paid
• Unique vs Repeat
• Auto-Played vs Clicked-to-Play

Sections:

• Video Views
• 10-Second Views
• Top Videos

Video Views

This graph shows you the number of times your videos were viewed. Facebook consider 3 seconds or more as a video view.

10-Second Views

This graph shows you the number of times your videos were viewed for 10 seconds or more. If your video is less than 10 seconds, Facebook counts a 10-second view when people watch 97 percent of it.

While this number tends to be lower than video views (i.e. the 3-second views), I think it is more indicative of the number of engaged views.

Top Videos

This section shows you the top five videos which have been viewed for three seconds or more, the most. It can give you a quick idea of the kind of videos that perform well among your fans.

Tips

View different breakdowns: In the upper-right corner of each graph, there is a drop-down menu where you can choose between different breakdowns.

Compare your averages: If you click on any of the metrics on the right of the graphs, you’ll get two averages for that metric — Your average for the last period and your average for the current period.

Click to see more insights: Clicking on a video title will bring up a pop-up with the deeper insights of that video. You can click on any of the stats and see even more insights.

9. People:
Who liked, saw, or engaged with your Page

The People tab is a simple overview of the people who liked your Page, saw your posts, or engaged with your Page or posts.

Sections:

• Your Fans
• People Reached / People Engaged

Your Fans

Your fans are people who liked your Page. This section breaks down your fans by age group, gender, location, and language. From here, you can tell which demographic are most interested in your Page.

People Reached / People Engaged

People reached are the people who saw your posts in the past 28 days while people engaged are the people who liked, commented on, or shared any of your posts or engaged with your Page (e.g. messaged) in the past 28 days.

What’s interesting is that people who saw or engaged with your posts are not necessarily only your fans. This creates the differences in percentages. For example, while 41 percent of our fans are women, 55 percent of people engaged are women. This could imply that our posts tend to be more interesting to women than men.

Tips

Learn more with Audience Insights: Audience Insights, a tool within Facebook Ads Manager, is much more powerful than the People tab for understanding your fans. While it does not show you information about people who saw or engaged with your posts, it shows much more information about your fans.

Besides demographics information, you can discover data such as other Pages that your fans like. (You can use this information to set your Pages to Watch!)

To access Audience Insights, head to Facebook Ads Manager and select “Audience Insights” from the drop-down menu in the upper-left corner. Alternatively, you can visit this direct link: https://www.facebook.com/ads/audience-insights/

Once there, select “People connected to your Page” and the Page you are interested in.

The U.S. is selected as the location by default. You can deselect it if you wish to look at your audience worldwide, however, Household and Purchase information are currently only available for the audience in the U.S.

10. Messages:
Response times and Messenger analytics

The Messages tab shows you the performance metrics of your conversations with people on Messenger.

Here’s what each of the metrics means:

Total conversations is the number of conversations between your Page and people on Messenger.

Your Responsiveness is the percentage of messages you’ve answered and your average response time.

Deleted Conversations is the number of conversations with your Page that people deleted.

Marked as Spam is the percentage and number of conversations from your Page that were marked as spam.

Blocked Conversations is the percentage and number of conversations from your Page that have been blocked.

 

Tips

See up to 180 days: For messages, you can see the stats for up to the past 180 days. You can select a timeframe by clicking on “Last 7 days”.

11. Others:
Promotions, Branded Content, and Local

The remaining tabs might not be as relevant to most people as those above or they might not even appear for you. I’ll briefly go through each of them in case you are curious about them.

Promotions

The Promotions tab gives you a quick overview of your recent promotions. It’s a great place for you to check your recent promotions while you are in your Facebook Insights. Alternatively, you can use the Facebook Ads Manager, which might be more comprehensive.

Branded Content

When you get mentions from a Verified Page (a Facebook Page with a blue tick), the Branded Content tab will appear among the list of tabs and the posts will show up there.

You’ll be able to see the reach and engagement stats, just like your own posts. You can even share and promote these posts.

Local

If you run a local business Page, you’ll have a Local tab. In this tab, you have information about the foot traffic in your area, demographic information about people near your place, and percentage of people nearby who saw your Facebook ads. (Mind-blowing!)

What’s your favorite part of Facebook Insights and analytics?

It’s so awesome that Facebook provides such a comprehensive analytics tool for free! From reach to posts, to events, to fans, Facebook Insights provide a wealth of data and analyses about your Facebook Page.

Is there a part of Facebook Insights that you love the most?

How do you use it for your business?

Do you use any other Facebook analytics tools?

I’d love to learn from you. Thanks!

source http://feedproxy.google.com/~r/bufferapp/~3/aLvjTuhPXhg/facebook-insights