Shirley Social Media Marketing: September 2016

Thursday 29 September 2016

8 Great Ways to Rock Twitter

So you think you want to do this social media thing, you convince yourself to buck up and create a Twitter account, only you end up mesmerized by the fast-moving scroll of information, so much so that you never send your first tweet.

If this sounds like you, recognize that you are not alone – some 44 percent of Twitter members are so overwhelmed that for some reason they never send out their first tweet.

Twitter is a great way to utilize inbound marketing to reach 313 million people. By creating great content and sharing it on Twitter, you attract a worldwide audience to your products, books, services and business as 29 percent of Twitter users check their account multiple times per day. About 40 percent of online adults consider themselves regular Twitter users, so this is an important audience to address.

Here are eight great ways to rock Twitter:

Use your keywords and your hashtags in your profile. This way you become searchable by anyone looking for your hashtags.
Very soon Twitter will allow you to write tweets longer than 140 characters. Twitter will no longer count your media attachments, including photos and videos, towards the 140 character limit, and the usernames will also be excluded. Until then, you can use talltweets.com to create longer messages.
Check your Twitter analytics regularly. Go to your profile and scroll down until you see “Analytics.” Click here for a wealth of information. You can find your top tweet for the past month, your top follower who has the most followers, your top mention and your top media tweets. Use this information to direct your future tweets – in other words give your audience more of what works. Click on Audiences to discover a wealth of information about your followers, including their gender, their income, their interests, their occupation and their consumer buying styles.
Always use a photo, video, graphic or GIF when you post on Twitter so that you stand out in the fast-paced environment. Tweets with images get 18 percent more clicks, 89 percent more favorites and 150 percent more retweets. Be sure to tag your photos with your keywords, hashtags and name so that your images become searchable.
Engage with the folks who retweet you. Go to Notifications and you will see a rolling list of people who have liked and retweeted your information. Send them a thank you with an image and/or go in and retweet them. The more you return the favor, the more they will remember you and continue sharing your content.
Use ManageFlitter, a free service. Periodically go in and unfollow people who are not following you back. You can unfollow as many as 100 people a day. You can also find a list of your top influencers. Influencers on Twitter are people with a large following who have relevance, reach and resonance. Make a point to cultivate your relationship with them by sharing their information, thanking them for sharing your tweets and creating a win-win relationship.
Once you have identified your influencers, make a list so that you can refer to your list regularly.When you want to make a list:A. Visit your Lists page via the gear icon drop-down menu or by clicking Lists on your profile page.B. Click Create List.C. Name the List & provide a description.D. Designate the List as Public or Private.E. Save the List.
Finally, use trending hashtags for the days of the week. As you do this, your content will show up under these hashtags. Here’s a list compiled by Elissa Wyrick:

#Monday

#MondayFunday

#MotivationMonday

#MondayMotivation

#MotivationalMonday

#MantraMonday

#ManCrushMonday or #MCM

#MusicMonday

#EqualityMonday

#FitnessMonday

#MagicMonday

#MagicMondays

#MeatFreeMonday

#MeatLessMonday

#MeatLessMondayRecipe

#MondayBlues

#MondayCouple

#MondayMorning

#MondayAfternoon

#MondayNight

#MondayNights

#MondaySelfie

#MoralMonday

#MoralMondays

#Tuesday

#TransformationTuesday or #TT

#TuesdayTransformation or #TT

#TipTuesday

#TravelTuesday

#TrainingTuesday

#TestimonialTuesday

#CharityTuesday

#FairTradeTuesday

#FeelGoodTuesday

#GivingTuesday

#GoodNewsTues

#MyTownTuesday

#PortraitTuesday

#TreeTuesday

#TuesdayAfternoon

#TuesdayFunday

#TuesdayMorning

#TuesdayMotivation

#TuesdayNight

#TuesdayNights

#TuesdaySelfie

#TuesdayShoesday

#TuesdayTunesday

#TuneTuesday

#Wednesdays

#WayBackWednesday or #WBW

#WisdomWednesday

#WednesdayWisdom

#WellnessWednesday

#WomanCrushWednesday or #WCM

#WomenToFollow

#WomenWednesday

#HumpDay

#WaterfallWednesday

#WednesdayFunday

#WednesdayMorning

#WednesdayAfternoon

#WednesdayNight

#WednesdayNights

#WednesdaySelfie

#WednesdayWorkout

#WildlifeWednesday

#Thursday

#ThrowBackThursday or #TBT

#ThirstyThursday

#Thursdate

#ThursdayFunDay

#ThankfulThursday

#ArtThursday

#CoffeeThursday

#ConnectThursday

#HistoryThursday

#ThursdayFun

#ThursdayThoughts

#ThursdayFunday

#ThursdayMorning

#ThursdayAfternoon

#ThursdayEvening

#ThursdayNight

#ThursdayNights

#ThursdaySelfie

#TravelThursday

#Friday

#Friday or #FridayNight

#FridayFunday

#FridayFun

#FollowFriday or #FF

#FlashBackFriday or #FBF

#CitizensFriday

#ConnectFriday

#FeelGoodFriday

#FilmFriday

#FloralFriday

#FlowerFriday

#FollowForFriday

#FollowFriday

#FoodFriday

#FridayImInLove

#FridayMorning

#FridayAfternoon

#FridayEvening

#FridayNight

#FridayNights

#FridaySelfie

#FappyFriday

#InterviewFriday

#TGIF

#Saturday

#SocialSaturday

#SaturdaySwag

#SuperStarSaturday

#Caturday

#SaturdayFun

#SaturdayFunday

#SaturdayMorning

#SaturdayMornings

#SaturdayAfternoon

#SaturdayEvening

#SaturdayNight

#SaturdayNights

#SaturdaySelfie

#StreetSaturday

#Sunday

#SelfieSunday or #SS

#SundaySelfie

#SundayFunday

#SundayFun

#ScienceSunday

#SelflessSunday

#SundayBlogShare

#SundayBrunch

#SundayDinner

#SundayLunch

#SundayMorning

#SundayAfternoon

#SundayNight

#SundayNights

#SundaySchool

To find out more about how you can rock social media, please visit us at www.whatissocialmediatoday.com. We’ll teach you how to build your platform by creating a unique digital social signature.

The post 8 Great Ways to Rock Twitter appeared first on What is Social Media Today.

Source: http://whatissocialmediatoday.com/8-great-ways-rock-twitter/

source https://whatissocialmediatoday.wordpress.com/2016/09/29/8-great-ways-to-rock-twitter/

Everyone Can Now Create Twitter Moments: Here’s All You Need to Know

The ability to create Twitter Moments is being rolled out to all users.

Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely.

The below video from Twitter explains a little more about how Moments work:

pic.twitter.com/boP59z64dH

— Twitter (@twitter) September 27, 2016

Moments were first released in October 2015, with Twitter and selected partners able to curate stories on a range of topics, including News, Sports, and Entertainment. Then, in August 2016, Twitter opened Moments up to a broader group of influencers and creators, before beginning the public roll-out of the feature on September 28th.

By extending this creative format to everyone, Twitter says they’re “giving people a new and dynamic way to tell their stories.”

Moments have already been used by a wide range of brands, individuals, and groups. VaynerMedia are one of the agencies who were invited to experiment with Moments in August and their Chief Creative Officer, Steve Babcock, explained:

We’re excited about the new ability to make Moments because it provides our brand partners with a great opportunity to seamlessly integrate into how real-time culture is being consumed today.

Civil Rights Activist, DeRay Mckesson, has also found Moments to be a compelling way to share a story:

Moments allows us to collect and curate Tweets to tell stories in new ways. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events.

How to create your own Twitter Moment in 4 quick steps

1. Head to the Moments tab on your Twitter profile

To create your own Moment, you’ll have to click into the new “Moments” tab on your profile.

Currently, Moments can only be created on Twitter’s desktop site (though it should be coming to mobile soon).

2. Click ‘Create new Moment’

Next, you’ll see the option to create a Moment in the right hand column of the page:

3. Add your title, description, and cover

The Moment creator tool then lets you add a title, description, and cover to your Moment. Twitter recommends keeping your title short, but descriptive and says your description should give users “a taste of what to expect in your Moment.”

You can choose a cover using photos or videos from tweets, or by uploading an image of your choice:

Here’s how your title, description, and cover will be displayed on mobile:

And on desktop:

4. Pull in your content and publish

Now, it’s time to start adding content to your Moment. And there are a variety of ways you can add tweets:

You can choose from tweets you’ve liked (or favorited)
Pick tweets from specific accounts
Find tweets via a Twitter search
Add tweets directly using the tweet’s link.

Once you’re happy with the tweets in your Moment and the story you’re telling, it’s time to hit publish and share your Moment with the world.

How many tweets should you include in a Moment?

Twitter’s recommendation is to keep Moments around 10 tweets long. And the company also advises to include a mix of photos, videos, GIFs and Vines to keep your viewers engaged.

You can check out more in Twitter’s own ‘how-to’ guide Moment.

Viewing and sharing Moments

Once a you’ve created a Moment you can share it on your Twitter for all of your followers to see. Here’s an example of how a Moment looks when it’s shared within a tweet:

Cool to see @ProductHunt experimenting with @TwitterMoments

⚡️ “Snapchat Spectacles and Circular Video https://t.co/ZwtygXR47z

— Ashley Read (@Ashread_) September 29, 2016

To give added visibility to Moments, you can also find all of the Moments created by any Twitter account on their profile page:

Some of the best Moments may be eligible to appear in the Moments tabs within Twitter’s main navigation.

One area Twitter is reportedly looking to grow is the number of impressions Twitter-generated content is earning outside of Twitter. And as a way to boost this figure and encourage users to spread their creative Twitter Moments as far as possible, Moments can be embedded just like tweets. Here’s an example Moment from Product Hunt embedded below:
Snapchat Spectacles and Circular Video

To embed a moment, click on the three blue dots ‘…’ next to the Tweet button at the top of the Moment and then select ‘Embed Moment.’

4 ways you could use Twitter Moments

We’ve seen the ‘Story’ concept explode on Snapchat and more recently Instagram, and Moments could be compared to both of those features. However, Twitter’s Moments feel slightly different from the Stories you can create on Snapchat and Instagram.

Twitter makes it easy to curate content for your Moments – you can pull in content from any account on Twitter and easily bring together a range of perspectives and media to tell your story. Moments also have a very clear beginning and end, making it easier to create a bunch of separate moments to tackle a range of topics.

As Moments have been around in testing for around a year now, there have already been some successes and a range of use cases have emerged. I’d love to share 4 ways you could use Moments today.

Let’s jump in.

1. Curating tweetstorms

A tweetstorm is a series of tweets shared in quick succession (usually focused on a singular topic). Tweetstorms are like mini-essays and have become a way for users to share longer thoughts.

Tweetstorms could now be shifted into Moments, allowing users to read the series of tweets in the correct order without needing to skip around the timeline to catch each post, potentially increasing clicks and engagement generated by sharing longer thoughts on Twitter.

2. Take followers behind the scenes

Behind the scenes content tends to be a great way to connect with your audience and share the human side of your business on social media. Moments could be a great way to tell a story behind the scenes at your company – maybe with a “day in the life of” series or by giving followers an exclusive peek into life at your company and how you work.

For example, Allure Magazine created the below Moment to take their followers behind the scenes for a day in the life of their Editor in Chief, Michelle Lee:

Step into the heels of our Editor in Chief @heymichellelee for a day! https://t.co/g1zEgagtIM

— Allure (@Allure_magazine) August 9, 2016

3. Curating news and timely content

One of Twitter’s key selling points is its real-time nature and often, some of the most successful content on Twitter takes off precisely because it’s shared at the right time and covers a trending topic. In fact, Moments were first conceived as a way to help Twitter users keep on top of what’s happening in the world around them.

In a blog post announcing Moments, Twitter Product Manager, Madhu Muthukumar, explained:

Every day, people share hundreds of millions of Tweets. Among them are things you can’t experience anywhere but on Twitter: conversations between world leaders and celebrities, citizens reporting events as they happen, cultural memes, live commentary on the night’s big game, and many more. We know finding these only-on-Twitter moments can be a challenge, especially if you haven’t followed certain accounts. But it doesn’t have to be.

Moments helps you find the best of Twitter as easily – regardless of who you follow.

The Product Hunt Moment we featured earlier was released as Snapchat announced their latest product, Spectacles, and rebranded to Snap, Inc., this Moment brought together the key things people in the tech space needed to know about this story from a range of perspectives.

4. Creating a product demo

It’s become common for new launches to be accompanied by a range of social media content: GIFs, videos, photos and tweets to announce the launch and share how it can benefit users. Moments provide a place to bring all of this content together and share the key details about your launch.

A great example of this in action comes from Twitter itself. When Moments were first announced, Twitter created a Moment of their own to share some best practices and advice for anyone looking to create their first Moment:

Need some tips for making a great Moment? Learn more! ⬇️https://t.co/uk9v6I2znW

— Twitter (@twitter) September 28, 2016

Over to you: How will you use Twitter Moments?

I’m excited to see Moments rolled out to all users and can’t wait to see the creative ways in which people and brands start to use them.

Are you excited to experiment with Moments? How would you like to use them? Let me know in the comments below

source http://feedproxy.google.com/~r/bufferapp/~3/SJjTJRbZMr4/twitter-moments

Wednesday 28 September 2016

Inside Social Media at one of the Biggest Universities in America (and What You Can Learn) [SSM007]

What is it like to be the Director or Social Media for one America’s largest and most engaged universities?

With more than 1,000 social media accounts to oversee and an audience base of over 6 million, Nikki Sunstrum, Director of Social Media at the University of Michigan, knows what it takes to reach and engage with a large demographic of people from prospective students to parents to proud alumni.

We had the pleasure of speaking to Nikki about what it’s like to be the Director of Social Media for the University of Michigan and how her team goes about creating great social media content with the goal of making a difference and shaping change.

A huge thank you to Nikki for packing this episode with incredible wisdom and takeaways for social media managers and marketers looking for ways to branch out and create unique social media content that challenges the status quo.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Nikki Sunstrum takes us inside social media at the University of Michigan and how they are able to create consistently great social media content for an audience of more than 6 million.

What the University of Michigan’s social media team looks like and how they collaborate
How emerging channels like Snapchat and Instagram Stories fit into the larger U of M strategy
Why recruiting “brand ambassadors” can be a great way to connect with your audience on a personal level
What social media success looks like at the University of Michigan and how they measure that data
The type of social media content that U of M is focusing on in 2016 and why it’s important
Why injecting personality into your storytelling is important for authentic social media content

3 Social Media Content Creation Takeaways from Nikki

In Nikki’s words…

1. Be willing to take a risk with social media content

Continuously trying to push the envelope and make a difference on social media is super important in your overall strategy. Making a difference will bring people back to your communities and want to engage with you time and time again.

2. Always keep a goal and strategy in mind

We don’t create accounts, we don’t create campaigns, we don’t publish content unless it has some sort of strategy or goal behind it. Who’s your target demographic? That can help you determine your platform. And then what does your design look like? Should it be a video, a GIF, a cool meme? Determine how you can make that custom to you.

3. Leverage your opportunity to create change and make a difference

“We don’t, for the most part, ‘can’ anything. You have to leverage your opportunity to create change and to leave a legacy and that is what we try to do here every single day.”

Mentionable Quotes and Shareable Snippets

“Anytime we get to inject personality into our storytelling is a huge selling point for us. I call them my, “Dove Moments. Dove has been such a ground-breaking company in telling that really dynamic, emotionally-based story and moving beyond just product sales into this concept of health, wellness and beauty. And so we try to apply a similar strategy to our own content to broaden the types of dialogues that we have.”

Show Notes and Other Memorable Moments

Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about personal branding on social media. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!

Tools and Resources Used by Nikki and UofM

Social Media at UofM – Read more about all of the awesome social media projects Nikki is working on
Slack – The communication tool UofM uses for team collaboration
YikYak – “Find your herd. Yik Yak helps you feel at home within your local community.”
DigitalStake0ut – A tool for “Digital Risk Intelligence”
Meltwater – Social Media and Media Monitoring

Great Quotes

“Every platform that we leverage has a specific target demographic for us. And so based on the type of event that’s happening or the type of people we’d like to reach, we’ll use that respective platform.”
“We download all of our Snapchat stories before they expire and upload them into a YouTube playlist. That allows us to tell those stories on different platforms and for people to engage with them for years to come.”
“The @UMichStudents account we manage and turn over to a different student every Sunday evening. That account just surpassed 18,000 followers and it’s a coveted position among peers here at the University of Michigan.”
“We’re continuously looking to establish the University of Michigan as an industry leader in social media. U of M is the only university to rank in the top 10 for size on every social media platform. Having those numbers is a success.”

How to Say Hello to Nikki (and us)

Nikki is active on Twitter at @nikkisunstrum and you can read more about Nikki’s work at the University of Michigan’s staff page.

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

—

About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

source http://feedproxy.google.com/~r/bufferapp/~3/QNCt-5RgniE/nikki-sunstrum-show-notes

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

What should you do if you want to become the best at what you do?

There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry.

In our case, that means social media podcasts!

What we love about podcasts is that they make it easy to hear from industry leaders and talented folks about their experiences and advice (which we might not be able to read about anywhere else). There are so many of these voices in the marketing space that have been influential for me and the team!

So the big question is: Where to start? Which podcasts should I try? What episodes should I listen to?

I have the same questions in mind whenever I find the time to listen to podcasts. Rather than spending your podcast time finding a podcast episode to listen to, I’d love to help you skip that step and go straight to listening. Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing, with some top episodes from each podcast to check out!

To make it easier to find the parts of this post that are most helpful, here’s a look at all we’ll cover. Click to jump to any section:

10 of the very best Social Media Marketing podcasts
3 Paid Social Media Marketing podcasts
3 Community Building & Customer Support podcasts

—

10 of the Very Best Social Media Marketing Podcasts

1. The Science of Social Media by Buffer

A podcast to inspire marketers everywhere. This is our newly-launched social media podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Every week, Hailley Griffis, Brian Peters, and Kevan Lee interview some of the best best marketers around.

Hosts: Kevan Lee (Director of Marketing, Buffer), Hailley Griffis (Press Crafter, Buffer) and Brian Peters (Social Media Manager, Buffer)

Format: Interviews

Duration: About 30 minutes

Recent episodes you might like:

2. Social Pros by Jay Baer

Real people doing real work in social media. Social Pros, recently named the best marketing podcast at the Content Marketing Awards, dives into the inside stories and behind-the-scenes strategies of how huge companies and brands like Ford, Dell, IBM, ESPN and more manage and measure their social media programs.

Hosts: Jay Baer (President of Convince & Convert) and Adam Brown (Executive Strategist at Salesforce)

Format: Interviews (with its The Big Two questions at the end: 1. What’s your one tip for becoming a social pro? and 2. If you could do a Skype call with any living person, who would it be?)

Duration: Ranges from 30–60 minutes

Recent episodes you might like:

3. Social Media Marketing with Michael Stelzner of Social Media Examiner

In his weekly podcast, Michael Stelzner interviews social media experts to find out how successful businesses run their social media and uncover strategies and actionable tips to improve one’s social media marketing.

For each episode, there’s a very detailed blog post about the content of the interview so that you don’t have to take notes while listening.

Hosts: Michael Stelzner (Founder of Social Media Examiner and the Social Media Marketing World conference)

Format: Interviews (with a quick social media discovery of the week at the start)

Duration: 45 minutes

Recent episodes you might like:

4. The #AskGaryVee Show by Gary Vaynerchuk

For each episode of #AskGaryVee, Gary Vaynerchuk answers a question from his audience about marketing, social media, entrepreneurship, and startups based on his lifetime experience of building successful, multi-million dollar companies. If you tweet him your question with #AskGaryVee, you might get on the show!

The show originally started as YouTube videos only, and Gary turned them into podcasts too so that his audience can listen to them on the go. If you usually listen to podcasts on your computer or prefer to watch the video, you might find the #AskGaryVee Search Engine useful!

Hosts: Gary Vaynerchuk (CEO of Vayner Media and co-founder of Vayner Sports)

Format: 1–2 questions from his audience and answers from Gary

Duration: Ranges from 15 to 45 minutes

Recent episodes you might like:

5. Social Media Social Hour by Tyler Anderson

This is a podcast for marketers and entrepreneurs looking to get on the social media fast track. Each week, Tyler Anderson interviews people behind top brands and influencers to discuss social media, tech, and online marketing. Tyler also shares tools and processes he personally uses (like Focus Booster) to help him with social media management, marketing, productivity, and more.

Hosts: Tyler Anderson (Founder and CEO at Casual Fridays)

Format: Interviews

Duration: Ranges from 20 to 50 minutes

Recent episodes you might like:

6. Online Marketing Made Easy by Amy Porterfield

In her podcast, Amy Porterfield shares how to monetize your online marketing and blogging efforts using her own tested, actionable lead-generation strategies. Amy creates educational content on social media marketing, freelancing, and several other areas of online marketing and even shares free cheatsheets and guides so that you can follow along while listening to the podcast. Sometimes, she’s joined by a Facebook ad expert, Rick Mulready, to discuss all about Facebook ads.

Hosts: Amy Porterfield (Social media strategist and co-author of Facebook Marketing All-In-One for Dummies)

Format: Mix between interviews and education content on Facebook ads, online marketing and blogging

Duration: Ranges from 30 to 50 minutes

Recent episodes you might like:

7. Social Zoom Factor with Pam Moore

With 100,000 downloads per month, Social Zoom Factor is one of the mos tpopular marketing podcasts. The show is hosted by Pam Moore of Marketing Nutz, a company with clients like IBM and Adobe. Pam covers topics such as social media, experiential branding, digital marketing, and more.

If you are an auditory learner and prefer listening versus reading blog posts, this might be the podcast for you!

Hosts: Pam Moore (CEO and Founder, Marketing Nutz)

Format: Educational content on social media strategies

Duration: About 30 minutes

Recent episodes you might like:

8. #TwitterSmarter by Madalyn Sklar

In this podcast dedicated to Twitter, Madalyn Sklar interviews amazing movers and shakers in the world of social media and online marketing to discover the best Twitter insights, information, and resources.

If you are into Twitter chats, Madalyn also hosts a weekly #TwitterSmarter chat — a Twitter chat to connect, learn, and share Twitter tips — every Thursday at 1:00 p.m. ET/10:00 a.m. PT.

Hosts: Madalyn Sklar (Twitter marketing strategist)

Format: Interviews

Duration: Ranges from 10 to 30 minutes

Recent episodes you might like:

9. Hashtagged by Jordan Powers

Hashtagged is a podcast all about Instagram. In each episode, Jordan Powers interviews a member of the Instagram community to uncover insights to growing a following, building a community, and making an impact.

Hosts: Jordan Powers (Photographer and co-founder of Made in Mankato, a video production company)

Format: Interviews

Duration: Ranges from 30 to 60 minutes

Recent episodes you might like:

10. Manly Pinterest Tips with Jeff Sieh

In this podcast mainly for everything about Pinterest, Jeff Sieh explores best practices, strategies, and demonstrations with several Power Pinners. Once in a while, Jeff will cover other social networks like Facebook, Twitter, and Instagram too.

Hosts: Jeff Sieh (Social media consultant and speaker)

Format: Interviews and answering questions from the community during the interviews

Duration: Ranges from 40 to 60 minutes

Recent episodes you might like:

Paid Social Marketing

1. The Art of Paid Traffic by Rick Mulready

In The Art of Paid Traffic, Rick Mulready reveals the best paid traffic tips, tactics, and strategies for generating leads and sales on autopilot for your business. Together with expert guests such as Massimo Chieruzzi, founder & CEO of AdEspresso, Rick dives into Facebook ads, YouTube ads, Twitter ads, Google Adwords, retargeting, and more.

Hosts: Rick Mulready (Expert in Facebook ads and marketing strategies for small businesses)

Format: Mix of interviews, case studies, and educational content

Duration: Ranges from 20 to 50 minutes

Recent episodes you might like:

2. Perpetual Traffic by Keith Krance, Molly Pittman, and Ralph Burns

Perpetual Traffic podcast covers actionable strategies mainly for advertising on Facebook, with occasional mentions of YouTube, Twitter, Google AdWords, LinkedIn, and more. Keith, Molly and Ralph interview business owners on how they overcame struggles with digital marketing and online advertising.

Hosts: Keith Krance (Founder and president of Dominate Web Media), Molly Pittman (Vice President and Traffic Manager, Digital Marketer), and Ralph Burns (Managing Partner at Dominate Web Media)

Format: Educational content and interviews

Duration: Ranges from 20 to 40 minutes

Recent episodes you might like:

3. Social Media Pubcast with Jon Loomer

In each episode of Social Media Pubcast, Jon Loomer invites an industry expert to his virtual pub to discuss Facebook marketing and advertising over a beer. Jon also records audio versions of his blog posts for people who want to listen on the go.

Jon manages an exclusive community for advanced Facebook marketers, Power Hitters Club, which I thought is pretty awesome (says the Community Champion in me)!

Hosts: Jon Loomer (Founder of Jon Loomer, For Advanced Facebook Marketers)

Format: Pubcasts with guests and audio version of blog posts

Duration: About 40 minutes for pubcasts and 10 minutes for audio recordings of blog posts

Recent episodes you might like:

Community Building & Customer Support

At Buffer, the distinction between marketing and community is very blurry. In fact, we believe they belong together! An example is how our awesome social media manager, Brian Peters, has built an engaging community on Instagram.

Here are two podcasts with a strong community focus, plus a bonus third podcast with ties into customer support (a really great skill for social media marketers to have).

1. The FeverBee Podcast by FeverBee

While this show has stopped for a while now, the archive is a treasure trove of information! The podcast covers the latest in community management, social science, and FeverBee news. In each episode, a community manager or social media manager of a well-known brand joins the show to share their knowledge.

Hosts: Caty Kobe (previously Head of Training, FeverBee)

Format: Interviews

Duration: About 30 minutes

Recent episodes you might like:

2. Community Signal by Patrick O’Keefe

Community Signal is a weekly podcast for community professionals, which is very community-focused. Patrick O’Keefe believes that social media is a set of tools for building a community and while “marketing brings new customers, community helps you keep them.”

Hosts: Patrick O’Keefe (Managed communities for more than 16 years)

Format: Interviews

Duration: About 30 minutes

Recent episodes you might like:

3. Support Ops by Chase Clemons

I believe it’s quite common for social media managers to receive support requests on their social channel. If that’s the case for you and if you are wondering how to get better at that, Support Ops might be just for you! This weekly podcast aims to help you deliver a better support experience to your customers.

Hosts and team: Chase Clemons (Support, Basecamp), Carolyn Kopprasch (Chief Happiness Officer, Buffer), Chase Livingston (Happiness Engineer, Automattic), and Jeff Vincent (Product, Wista)

Format: Discussions on customer support among the team, sometimes with guests

Duration: About 30 minutes

Recent episodes you might like:

Over to you

I’m sure I might have missed out several great social media marketing related podcasts in my research. I’d love to hear from you about the podcasts you listen to!

Up for sharing your top 1–3 favorite podcasts and why you love them in the comments below?

source http://feedproxy.google.com/~r/bufferapp/~3/dwvKNFtOqDA/social-media-podcasts

Tuesday 27 September 2016

All the Best Ways to Boost Twitter Engagement

source http://www.postplanner.com/blog/boost-twitter-engagement-

A Playbook for Becoming a Thought Leader on Social Media [SSM006]

The path to becoming a thought leader on social media is one that is not always clearly defined. Thought leaders and influencers come from a wide variety of backgrounds, specialties, industries and expertise.

And in many cases, social media thought leaders don’t consciously seek to become an “influencer,” it happens naturally over time with lots of hard work and dedication.

But what if there was a way to position yourself to become a thought leader in your industry?

We’d love to share some tips on how that may be possible.

Brian Fanzo — a “proud, pager-wearing Millennial” and change evangelist — is a shining example of the power of strategic positioning and dedication to quality content over time. Brian’s #ThinkLikeAFan philosophy has powered storytelling campaigns for Fortune 50 enterprise companies and he is slated for more than 40 keynotes in 10 different countries in 2016.

We had the pleasure of speaking with Brian about his journey to becoming a thought leader on social media and just how powerful carving out a niche based on your personal strengths can be.

A huge thank you to Brian for packing this episode with incredible wisdom and takeaways for social media managers and marketers looking for actionable ways to build a community and become a thought leader in the digital space.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Brian Fanzo takes us through his personal story of how he got to where he is today and how other professionals may be able to develop themselves as an influencer and thought leader on social media. Plus, some more of the great things you’ll learn:

How to find an authentic social media strategy that works best for you
The 3 types of social media influencers and how trust and engagement is built over time
Developing yourself as a thought leader and influencer in the digital space
Identifying opportunities in social media based on your passions and expertise
The importance of developing a consistent and compelling story to share
Why video is the “great equalizer” for people looking to share knowledge in the field

3 Takeaways on Becoming a Thought Leader on Social Media from Brian

In Brian’s words…

1. Discover your story

Ask you best friend and your ‘worst enemy’ what it is about you that they think you do, what they think your strengths are and what they think you weaknesses are. And if you start with those swim lanes you get both sides of the extremes. Then begin to start figure out where that fits into what you’re sharing and what you love talking about.

2. Finding your perfect home for conversations

Finding the area that’s easiest for you. The area that fits in your swim lane – where you prefer to have these conversations. Start there. I’m not a big fan of starting on the hardest thing first. If I start with something that is difficult for me, then I may never get there. Start out where you’re comfortable sharing and that will help you to not get discouraged.

3. Know what you don’t know

Surround yourself with people that know what you don’t know. So the caveat to that is first you must know what you don’t know. Once I understood what I didn’t know, what I’m not good at, that allowed me to surround myself with people that understood those things.

Mentionable Quotes and Shareable Snippets

Brian Fanzo interview, the science of social media, podcast, becoming a thought leader on social media

“The most popular question I get, other than ‘why do you talk so fast?’ is ‘how much should I share or what should I share?’ And I have a pretty easy saying for that – Nobody will ever say that you’re sharing too much value, that you’re providing too much value, or that you care too much.”

Show Notes and Other Memorable Moments

Brian’s Online Website & Resources

iSocialFanz – Home of Brian Fanzo, a.k.a., iSocialFanz online
Summit.Live – Coming together to understand the power of video
S.M.A.C. talk Live – A podcast by Brian Fanzo and Daniel Newman
Brian iSocialFanz Fanzo – YouTube Channel

Great Quotes

“Being an influencer isn’t about having the loudest microphone, it’s about having the microphone that inspires action.”
“I’m not afraid to say, ‘I don’t know.’
“Personal branding is storytelling. In the digital space, your first impression, your first handshake, the first conversation, or the first understanding someone has of you is way before they ever meet you online… Consistency on what your story is is super important. How much time are you willing to invest?”
“My parents, always since day one, have instilled in my brothers and I that the value that you have is what everyone else can’t do or can’t be, and that’s being yourself. And so what that came down to was ‘I’m going to tell my story everywhere and anywhere.’
“Screenshot awesomeness – You take a picture with your phone or a screenshot with your computer when all of the little good things happen along the way on social media. I put those into a folder on my desktop and it’s called the ‘portfolio of awesomeness’.
“Google was the 27th search engine. There were 26th other search engines that came before Google. So just because we’re on the 10th or 11th live video platform, if you build a community you can move and pivot and your community will follow you.”

How to Say Hello to Brian (and us)

Brian is super active on Twitter at @iSocialFanz and also is a shining example of a how to showcase your brand at www.isocialfanz.com.

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

—

About the Show

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

source http://feedproxy.google.com/~r/bufferapp/~3/u69QPzIrz3o/becoming-a-thought-leader-on-social-media

Saturday 24 September 2016

5 Good Ways to Get Started with Facebook

There are five good ways to get started with the 1.7 billion people around the planet who use Facebook:

Your personal profile
Your business page
Joining or creating a Facebook group
Learning about your audience
Determining the best days and times to post

Your personal profile. On your personal profile, you can post three basic kinds of information:

Status updates. A status update could include a link to your blog, content you share from other people, description of what you’re doing today, comments or opinions.
Photos and videos. Upload photos or videos from your phone or computer.
Life events. Share births, deaths, marriages and major moves.

Your business page. Once you have set up your personal profile, you can set up your business page following directions at this link.This is especially important if you plan on growing your presence as you are allowed to have up to but no more than 5,000 Facebook friends.

If you are an author, you can set up the Author Marketing App on Facebook, which allows you to list all your books, links to Amazon and announcements of book signings.

While you are in your business page, be sure to link to your Google+, Twitter, Youtube, Instagram and Goodreads accounts. You can learn how to add social media buttons to your Facebook business page at this link.

You can also create a custom Facebook business page with the free app Pagemodo.

Once you have your business page set up, post your blog here regularly, offer specials, coupons or discounts and let people know how your business, services and products can help them. Ask your friends to “like” your business page.

Joining or creating Facebook groups. If you go to the search bar in the top left of any Facebook page, you can search for groups. For example, you could search for “Natural Healing” and be led to this group. Look for groups that cover your hobbies, passions and professional interests.

If you can’t find a group that covers your business, you can create one by following the directions at this link. Go to the upside down triangle at the far right of the menu bar at the top of the page to begin.

Once you belong to Facebook groups, this is another place where you can publish your blogs and other content you create to reach a wider audience. The average user is a member of 12 groups.

Learning about your audience is easy. Once you have set up your Facebook business page, if you click Insights at the top of the menu bar you will be led to a host of information. This is the analytics section.

In Insights, if you look on the left you will see a button named People. Click on this button to find the gender and age of your Facebook business fans, what countries and cities they live in and which languages they speak.

Determining the best days and times to post is easy. From the Insights tab, click on Posts on the far left column. You will be led to a series of graphs. The graphs show which days of the week your posts are most popular as well as the time of day your Facebook fans are most active.

If you blog once a week, post on the day and at the time your Facebook fans are most likely to read your posts. Use your hashtags and keywords to create posts so other Facebook users can discover what you’re all about.

Remember, the primary goal of social media for business is to draw people back to your website. By posting consistently on your Facebook business page with links back to your website, you attract new fans and customers.

The average user spends 55 minutes a day on Facebook. Meet people where they are at and build the audience for your business, products and services.

Want to know how well your business Facebook page is doing? Visit Likealyzer. Just plug in the URL of your Facebook business page. It will show you how stack up compared to other business Facebook pages in your industry.

The post 5 Good Ways to Get Started with Facebook appeared first on What is Social Media Today.

Source: http://whatissocialmediatoday.com/5-good-ways-to-get-started-with-facebook/

source https://whatissocialmediatoday.wordpress.com/2016/09/24/5-good-ways-to-get-started-with-facebook/

Wednesday 21 September 2016

Why Personal Branding is the Most Important Thing You Can Do for Yourself [SSM005]

Building a personal brand on social media is one of the best ways to become a thought leader in your industry. Whether you’re looking to change roles or simply advance your career, developing a personal brand is a great place to start.

And we’d love to share some tips on how.

Duke University professor Dorie Clark — a bestselling author and consultant for various Fortune 500 companies — is an expert in the field of personal branding. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, her most recent book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. magazine and was a Washington Post bestseller.

We had the pleasure of speaking to Dorie about her unique approach to personal branding on social media and why developing a brand of your own is becoming critical in today’s global environment.

A huge thank you to Dorie for packing this episode with incredible wisdom and takeaways for social media managers and marketers looking for great ways to develop their personal brand and become a thought leader in whatever passion they choose to pursue.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Dorie Clark takes us through her vast knowledge and expertise in the world of personal branding on social media.

What a personal brand is and why it’s your most important professional asset
How to define and align your personal brand with your professional career
The 3-step process to reinventing yourself on social media – “Big R” vs. “little r”
How social media truly fits into creating your personal brand
Tips on staying agile in your career while maintaining a personal brand

3 Personal Branding on Social Media Takeaways from Dorie

In Dorie’s words…

1. The importance of creating your own content

It’s useful and powerful to be a curator of other people’s good stuff. But, if you really want to establish an expert reputation, the fast ticket to do that is creating your own content.

2. Communicating frequently and regularly on a small number of channels

It is more important to go deep than it is to go wide. If you are Coca-Cola, yes you need to be on every social channel. But as an individual, you’re not a global brand in the same way, and people understand that you can’t be everywhere at the same time. So it’s more important to do a good job on two or three social media channels.

3. Understand the overlap of where your skills and target audience overlap

Take time to figure out what type of content that you are really good at creating. If you’re not good at creating a certain types of content, don’t make yourself do it. Don’t do things that make you miserable. Gary Vaynerchuk is a great example of someone who focused their skills in an area where they excel. Decide how to reach your audience, but in a way that is optimal for you so that your best traits can come forward.

Mentionable Quotes and Shareable Snippets

“Your personal brand is what other people say about you when you leave the room. It’s essentially your professional reputation. I think sometimes people get thrown off because they hear the word ‘personal brand’ and they think that sounds so phony. Why do I have to be a brand the way that Tide is a brand? But if we re-frame and bring it back to first principles … This is your reputation and very few things in business matter more than your reputation.”

Show Notes and Other Memorable Moments

Dorie’s Downloadable Resources

Dorie Clark’s incredible 42 page Stand Out Workbook
Reinventing You – “Getting ahead of the curve and sending the right message about “you” to people.
Stand Out Networking – “A simple and effective way of meeting people on your own terms.
The 4 Hour Work Week – Tim Ferriss

Great Quotes

“For the majority of people, the first thing that businesses will do when considering you for a job will be to look you up online. That could be something you leave to chance, or it is something you can control by creating your own content.”
“The best thing about being proactive about your personal brand is that you can be presenting a really coherent, cohesive picture of yourself as a knowledgeable professional.”
“Lower-case r (reinvention) allows you to make those moments when there’s a big shift more exciting and less painful … You’re priming yourself for future career reinventions.”
“If you are able to create a frame for how your interests fit together, I think that’s a very powerful way to think about branding.”
“The biggest mistake that people make with regard to personal branding is that they don’t spend enough time explaining their narrative. You need to set the terms of the discourse by communicating with people.”

How to Say Hello to Dorie (and us)

Dorie is quite active on Twitter at @dorieclark and also has a shining example of a personal branding website at www.dorieclark.com.

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

—

About the Show

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

source http://feedproxy.google.com/~r/bufferapp/~3/Z2-jagIzz0A/dorie-clark-show-notes

Friday 30 September 2016

Thursday 29 September 2016

How to create your own Twitter Moment in 4 quick steps

1. Head to the Moments tab on your Twitter profile

2. Click ‘Create new Moment’

3. Add your title, description, and cover

4. Pull in your content and publish

How many tweets should you include in a Moment?

Viewing and sharing Moments

4 ways you could use Twitter Moments

1. Curating tweetstorms

2. Take followers behind the scenes

3. Curating news and timely content

4. Creating a product demo

Over to you: How will you use Twitter Moments?

Wednesday 28 September 2016

This episode is available on:

In this episode, here’s what you’ll learn:

3 Social Media Content Creation Takeaways from Nikki

1. Be willing to take a risk with social media content

2. Always keep a goal and strategy in mind

3. Leverage your opportunity to create change and make a difference

Mentionable Quotes and Shareable Snippets

Show Notes and Other Memorable Moments

How to Say Hello to Nikki (and us)

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

10 of the Very Best Social Media Marketing Podcasts

1. The Science of Social Media by Buffer

2. Social Pros by Jay Baer

3. Social Media Marketing with Michael Stelzner of Social Media Examiner

4. The #AskGaryVee Show by Gary Vaynerchuk

5. Social Media Social Hour by Tyler Anderson

6. Online Marketing Made Easy by Amy Porterfield

7. Social Zoom Factor with Pam Moore

8. #TwitterSmarter by Madalyn Sklar

9. Hashtagged by Jordan Powers

10. Manly Pinterest Tips with Jeff Sieh

Paid Social Marketing

1. The Art of Paid Traffic by Rick Mulready

2. Perpetual Traffic by Keith Krance, Molly Pittman, and Ralph Burns

3. Social Media Pubcast with Jon Loomer

Community Building & Customer Support

1. The FeverBee Podcast by FeverBee

2. Community Signal by Patrick O’Keefe

3. Support Ops by Chase Clemons

Over to you

Tuesday 27 September 2016

This episode is available on:

In this episode, here’s what you’ll learn:

3 Takeaways on Becoming a Thought Leader on Social Media from Brian

1. Discover your story

2. Finding your perfect home for conversations

3. Know what you don’t know

Mentionable Quotes and Shareable Snippets

Show Notes and Other Memorable Moments

How to Say Hello to Brian (and us)

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

Saturday 24 September 2016

Wednesday 21 September 2016

This episode is available on:

In this episode, here’s what you’ll learn:

3 Personal Branding on Social Media Takeaways from Dorie

1. The importance of creating your own content

2. Communicating frequently and regularly on a small number of channels

3. Understand the overlap of where your skills and target audience overlap

Mentionable Quotes and Shareable Snippets

Show Notes and Other Memorable Moments

How to Say Hello to Dorie (and us)

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show