Monday, 26 June 2017

How to Get Your First 1,000 Followers on Every Major Social Network

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! 

You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go.

What would be one of the most encouraging signs when you’re first starting off? We’d imagine it’d be gaining followers!

So how do new social media accounts do it? How do you gain your first 1,000 followers on social media?

Follower count is one of those metrics that has tons of meaning – both for the confidence of the social media manager and for the distribution of the content you share. If you want to grow your followers, there are tons of useful tips to try. Here are some key learnings we’ve drummed up about how to get that first initial batch of followers on some of the major social media networks (specifically Twitter, Instagram, Facebook, Pinterest and LinkedIn)

How to get your first 1,000 followerson social media

[Interested in listening to this post in podcast format? We invite you to check out Buffer’s very own podcast – The Science of Social Media!] 

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

Quick tips: The best general strategies for growing your audience

Regardless of the social network you choose, there seem to be some similar, high-level strategies that apply to getting new followers on every network—Twitter, Facebook, Pinterest, LinkedIn, and Instagram.

If you’re looking to build your profile and add new followers, here are some of the standard best practices. Lots more detail on each of these below.

  • Fill out your profile completely
  • Share a link to your profile via your other networks and via email
  • Place follow links and widgets on your blog or website
  • Add your new social profile to your email signature

How to get your first 1,000 followers on Twitter

Step one: Fill out your profile completely

This includes:

Writing an awesome bio with one or two select keywords or hashtags

Adding your URL and location – URL is great for adding context, location is great for getting found via search and geographic tools

Uploading a profile picture and cover photo. Check out the image below for what it looks like when someone clicks your username from Twitter’s desktop site.

Seeding your Twitter account with 5 to 10 original Tweets

Experimenting with adding emoji to your name

Setting Up Your Twitter Profile

If you want to get your profile even more optimized, you can use the Pinned Tweet feature to pin a tweet to the top of your profile page. Choose a tweet that embodies what your Twitter profile is all about or shows a lot of social proof, i.e. one with a lot of favorites and retweets.

Step two: Share a link to your profile via other networks and via email

Share with your Facebook friends that you’ve started a Twitter account. Add an announcement to your next company newsletter or in an email to friends.

Step three: Include a Follow button on your website or blog

Twitter offers four types of buttons that you can use to help visitors connect with you on Twitter.

  1. Share a link
  2. Follow
  3. Hashtag
  4. Mention

The Follow button is the most direct means of gaining more followers. You can place it in a popular place on your website or blog. For instance, we’ve added the follow button to the author profiles on the Buffer blog.

Follow Button on Twitter - Example

Step four: Find relevant accounts to follow

Many users on Twitter will follow back those who follow them. This is a popular strategy for those just starting out on Twitter to help connect with others, and thanks to Twitter lists, users can customize the information they see on Twitter, which makes following tons of people all the easier to manage.

  1. Sign up for a free tool like Tweepi or Followerwonk so you can see a list of followers for other users in your niche.
  2. Optimize this list of followers by sorting it by recent activity.
  3. Follow up to 100 of these new folks per, whoever seems relevant and interesting to you (any more than 100 per day and you risk a Twitter ban).
  4. Every so often, to balance out your follower/following ratio, you can check into a tool like JustUnfollow to unfollow any accounts that haven’t followed you back. JustUnfollow has a whitelist option, too, so you can skip over the accounts you wish to keep following no matter what.

Step five: Use relevant hashtags

When you use a hashtag, people outside of those you follow will be exposed to your tweet. To find the best hashtags to use, there’s a great app called Focalmark that allows you to generate relevant hashtags based on the topic or theme you’re looking for.

Focal Mark App

Step six: Join a Twitter chat and contribute value

If you’re in the digital marketing space, we’d love to have you join a #BufferChat, which takes place every Wednesday at noon ET/9:00 a.m. PT and 4:00pm AEST/8:00am CEST. Other great resources for finding a relevant Twitter chat include:

Summary

  • Fill out your profile completely
  • Share a link to your profile
  • Place Twitter follow buttons on your site
  • Find relevant accounts to follow
  • Use relevant hashtags
  • Join a Twitter chat

How to get your first 1,000 fans on Facebook

Step one: Fill out your page completely

Facebook pages offer an incredible level of detail and information. Many businesses even use them as their main website. To maximize your chances of gaining as many fans as possible, you’ll want to fill out your profile as thoroughly as possible.

  • About section
  • URL
  • Profile picture & cover photo/video
  • Profile theme or template (new feature from Facebook!)
  • Call-to-action button
  • Address (for brick-and-mortar businesses)
  • Long description and mission
  • Phone number and/or email address
  • Create several updates so there is content on the page

One helpful tip for getting Facebook fans that we shared in our Facebook Page starter guide is to make a great first impression by maximizing the eye-catching ability of your Facebook Cover Photo. We’ve included a video on the Buffer Page which now has more than 2,700 views!

Step two: Invite your friends to the page

From your Facebook page, you can select the option to Invite Your Friends and then browse through your friend list to send an invite. It might be best to select a handful of friends you think would be most interested rather than blasting the invitation to all.

If possible, it’d be great to get to 25 fans via this method. Once you hit the 25-fan threshold, you can then claim a vanity URL for your page (e.g., facebook.com/yourbrandname), which will look more appealing when you share the URL in later steps.

Step three: Share a link to your profile via other networks and via email

Tweet your Facebook page URL to your followers, or share your Facebook page

Step four: Add Facebook buttons to your website

Facebook offers a huge helping of buttons and widgets that you can add to your site. Here’s the complete list of their social plugins:

  • Save Button
  • Like, Share, Send, & Quote
  • Embedded Posts & Video Player
  • Page Plugin
  • Comments
  • Follow Button

If you’re looking to get more fans on your Facebook page, the Like button and Share button are two of your best bets. (The “Follow” button, while it sounds enticing, is more for individuals with profiles who want to offer people the chance to follow rather than friend.)

Facebook Like - Share - Send Buttons

If you’d prefer the Like or Like Box button, you can set your Facebook page URL and edit options for showing a feed of your posts, the height and width of the box, and a handful of other options. The box will take up a bit more space on your site, but you get the added value of your Facebook profile picture appearing the box, too.

brainpickings like

Step five: Spend a little on Facebook advertising

Facebook lacks many of the organic options of getting your name out there. With a news feed algorithm and the sheer mass of users, paying a bit for extended reach and boost can help.

A couple of tips:

Step six: Try a Facebook call-to-action on your blog. 

We have a handful of calls-to-action on our blog, including our HelloBar at the top of the page and a slideup box that appears as you scroll. Either of these could be repurposed for Facebook calls-to-action as well (or any other social network, for that matter).

Summary

  • Fill out your profile completely
  • Invite your friends
  • Share a link to your profile
  • Add Facebook buttons
  • Spend a little on Facebook ads
  • Calls-to-action on the blog

How to get your first 1,000 followers on Pinterest

Step one: Fill out your profile completely

Pinterest creates a distinction between individual users and business users. You can switch your individual account to a business account at any time and then enjoy features like rich pins, customized Pin It buttons and widgets, and more.

To fully complete the information on your profile, when viewing your profile click the gear icon and then “Account Settings.” Clicking the “Edit Profile” button lets you edit only the basic information and nothing deeper.

In Account Settings, you can fill out the following:

  • Email
  • Business type
  • Contact name
  • Business name
  • Profile picture
  • Custom username and vanity URL
  • About section
  • Location
  • Website
  • Connected social networks
  • For the website, Pinterest can step you through verification options that will help with their Rich Pins services as well as add a verified icon to the website on your profile, which may give potential followers more confidence in following you.

Step two: Share a link to your profile via other networks and via email

Publish an update on Twitter or Facebook with a link to your Pinterest page. Share your new page with your email list. Pinterest makes it super easy to do so. Here’s a quick peek at what it looks like from Buffer’s Pinterest Profile:

Pinterest Share Options

Step three: Include a Pinterest button on your website or blog

Pinterest offers five different styles of buttons and widgets that you can place on your website.

  • Pin It button
  • Follow button
  • Pin widget
  • Profile widget
  • Board widget

The Pin It button is helpful for getting the content on your website more traction on Pinterest. There are also some helpful WordPress plugins that can help add Pinterest functionality.

If you’re interested in boosting your followers, something more akin to the Follow button or the Profile and Board widgets might come in handy.

The Follow button is super simple. Enter your Pinterest URL and your full name, and build the button. You get an HTML code to place wherever you’d like the button to appear.

The Profile and Board widgets let you display an interactive preview of all your pins or just the pins from a particular board. You can choose the layout size—square, sidebar, header, or custom.

Buffer Social Blog Pinterest Board

Pinterest Board Widget Preview

Buffer Pinterest Profile

Pinterest Profile Widget Preview

Step four: Follow the boards of your competitors’ followers

Matthew Barby has a number of neat strategies for getting more initial followers on various social networks. Here’s a strategy that he tested with great success for Pinterest:

  1. Find a selection of your competitors’ Pinterest pages and click on their followers.
  2. Go through and follow around 50-100 of their followers’ boards each day (do this for around 2 weeks). You can also search for users based on hashtags relevant to your niche.
  3. Now create between 5 and 10 boards of your own that span across a range of different topics. Each week, you should aim to create another 3-4 boards.
  4. Pin as much content from your website as possible into a selection of your different boards. Add long descriptions to each pin with 2-4 hashtags. Try to space this out – don’t pin too many things at one time or you’ll flood everyone’s feeds. Try to stick to no more than 10-15 pins in an hour.
  5. Now, on a daily basis, go through your feed and repin around 10 pins onto your different boards – do this twice a day.

Summary

  • Fill out your profile completely
  • Share a link to your profile
  • Include a Pinterest button on your site
  • Include Pinterest Board and Profile widgets on your site
  • Follow the boards of your competitors’ followers

How to get your first 1,000 followers on LinkedIn

There are a couple unique ways to look at the climb to 1,000 followers on LinkedIn. Are you seeking followers for your personal profile or for your company page? The advice below touches on each.

Step one: Fill out your profile completely

LinkedIn places great value in its users filling out their profiles completely. Your profile likely has a Profile Strength icon that shows you how thoroughly you’ve filled in your information.

linkedin profile strength

The more information you add, the more likely it is that someone may find you. Fill out as much as you’re comfortable with, and be sure to take advantage of LinkedIn’s new cover photos and rich media options for your profile. For instance, you could add a relevant industry image as your cover photo and place portfolio images and links into your profile. Here’s what Brian’s profile looks like to the public:

This same concept goes for businesses. The profile options are a bit more limited, but you can still add cover photo and profile picture, URL, about information, and the specialties with which you’re involved.

Step two: Post frequently to increase awareness. 

LinkedIn offers a few different options for individuals to post great content to LinkedIn to increase awareness and page growth.

One of my favorite publishing avenues is via LinkedIn Pulse. Similar to Medium and Facebook Notes, the content appears native within the news feed. And in addition, each time you post to Pulse, the article appears at the top of your profile – showcasing your work in a beautiful way.

Step three: Create a business Showcase Page

LinkedIn now offers a new option for businesses to create a Showcase Page and extend their reach:

Step four: Invite your coworkers to join LinkedIn and fill out their profile

This tip comes in handy for company pages on LinkedIn. When employees add you as their current employer on LinkedIn, your logo appears on their profile and it links directly to your LinkedIn company page.

Step five: Send an original connection request, and accept requests from everyone

Chris Lee shared an interesting strategy about how he handles the giving and receiving of LinkedIn requests.

Be indiscriminate about accepting connection requests. I accept all requests – they could potentially endorse you for multiple skills, share your profile to their network, and expand your reach. You should aim to have 500+ connections on your profile.

When sending out connection requests, try to modify the default message to something more personalized to increase the chances of your request being accepted. You can include your LinkedIn profile URL in your signature, “Connect with me.”

Here’s an example of a request he might send.

linkedin request

Summary

  • Fill out your profile completely
  • Share a link to your profile
  • Create a Business Showcase Page
  • Get your coworkers involved
  • Accept all requests, and customize the requests you send

How to get your first 1,000 followers on Instagram

Update: You might enjoy our an advanced guide for getting even more followers on Instagram!

Step one: Fill out your Instagram profile completely

What might Instagram users consider when they decide whether to follow you? Chances are good that they’ll check out your profile first.

To that end, if you want to get followers on Instagram, be sure you have completed your profile with a profile picture, a description, and a link to your website.

What’s more is that you want the photos themselves to look complete and professional. Instagram’s header section is composed of seven of your most popular images. Be sure that you’ve taken at least seven images before you begin promoting your profile. Lifestyle and personal images tend to do best.

Buffer Instagram Profile

Step two: Connect your Instagram and Facebook account

Doing so will help your Facebook friends find you and follow you on Instagram and allow you to advertise on Instagram through the Facebook Ads Manager.

Step three: Come up with a commenting strategy

Any given second on Instagram, there are 575 likes on a picture compares to 81 comments. A comment figures to get noticed (and appreciated) much more than a like.

  1. Comment from a computer, using a tool like Iconosquare. This way you can leave comments quicker and easier than typing out on a mobile device.
  2. Search for a relevant hashtag.
  3. Comment on photos posted within the last day or two.
  4. Comment on photos with fewer than five other comments (to make sure your comment is seen and appreciated).

Step four: Like a lot of posts

Neil Patel tried out several Instagram strategies to gain more followers, and his number one takeaway was this:

If you want to grow your account by a few hundred followers a day, the best way to accomplish it is to randomly like thousands of images a day.

Step five: Discover the best hashtags

Find out what the influencers in your industry are tagging. For a more scientific view, check into the Webstagram Top 100 to see the overall trends and top picks for hashtags on Instagram. (You can gain more Instagram followers by using the hashtags people are looking for!)

Step six: Place a hashtagged feed of Instagram posts on your website or blog

This way, visitors to your site can notice your Instagram account and send you follows. There are some helpful sites—Webstagram and Instansive, for instance—that assist with getting the feed on your site. WordPress users have a lot of plugin options as well.

In addition, Instagram also offers five different types/sizes of badges that you can place on your website.

how-to-get-followers-instagram-badges

Step seven: Tag people

Tag and mention the accounts that are relevant to you. This could lead to the accounts themselves following you back or with these users paying the love forward by mentioning you on one of their photos.

Step eight: Share a link to your profile on other social channels and email

You can pick up more followers by sharing a link to your profile with the people who are already following you on other social networks.

Step nine: Use geo-tagging for your pictures and your store

Instagram revealed a photo maps feature which lets users see the pictures that were taken from a certain location. If you enable geo-tagging on your pictures, you can be part of this map. Same goes for a brick-and-mortar store you own. Connect your Instagram via Foursquare to turn on this feature.

Summary

  • Fill out your Instagram profile completely, and make sure that you have at least seven high-quality images on your account
  • Connect your Instagram account to your Facebook account
  • Comment on as many images as you can
  • Like as many images as you can
  • Share your profile across channels such as Facebook, Twitter, and email
  • Use geo-tagging in your picture to increase awareness

[Interested in listening to this post in podcast format? We invite you to check out Buffer’s very own podcast – The Science of Social Media!] 

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

Over to you!

Which tips might you try to get more followers on these social channels?

What have you found that has worked well for you in the past?

We’re curious to try some of these tips out on our Buffer social media profiles! Many of these we’ve tried-and-tested; others are new. It’d be great to test them all out and report back with what works. And we’d also love to hear your feedback on this episode from The Science of Social Media. Thanks for listening!



source https://blog.bufferapp.com/first-1000-followers-twitter-facebook-social-media

The Mobile Marketing Studio: 26 Apps to Help You Create Epic Social Media Content on Your Smartphone

Thursday, 22 June 2017

25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]

What’s working for you social media these days?

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos, we’re always up for trying new strategies! Lots of times these experiments fail (and we learn valuable lessons) and other times they end up revealing great opportunities to grow.

So what are you experimenting with on social media this week? This month? This year?

We’d love to help with some ideas!

We’ve collected our 25 most effective social media growth strategies that have helped us move the needle over the past year. These tips and strategies are straight from our Buffer playbook and have helped people (including us) find great success on social media! We’re excited to deliver these strategies to you in a free daily email.

Social Media Strategies email course
Buffer Email Course: Social Media Growth Strategies

Join us for 25 days of social media growth strategies!

We’d count it an amazing privilege to share with you these strategies over the next several days. You can join for free by visiting the landing page below.

Join this course — 25 unique, social media growth strategies, delivered a day-at-a-time, for free!

button

We’ll send you one email per day, Monday through Friday, for the next 25 days.

All of the lessons contain detailed knowledge-packed information on how you can get started with that specific strategy immediately. These are real strategies, resources, and tips that we’re currently using here Buffer or that we have used in the recent past.

A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. Lots of them have been guests on the Buffer Podcast – The Science of Social Media!

Bonus: Many of the social media growth strategies include a short video tutorial!

Course preview

Here’s a quick look at what’s in store for our social media growth strategies course in the first 15 lessons:

  1. The “Why” and the “How” behind social media marketing
  2. The web’s top (free) social media content curation tool
  3. Tools for creating videos on a budget
  4. 5 hidden Instagram marketing features
  5. Must-have image creation tools for savvy marketers
  6. The power of resharing content on Facebook
  7. 10 incredible stock photo websites to bookmark
  8. Building your brand through content curation
  9. Sell your product through educational screen recordings
  10. Less is more with Facebook posting (preview below)
  11. Understanding social media algorithms
  12. 6 time-saving social media tools
  13. Social media analytics and benchmarking
  14. 5 secrets of successful video marketing
  15. Strategies for sharing content across social media

Join our 25-day social media growth strategies course to see these lessons in detail and receive the remaining 10 lessons! 

A sample lesson

We’re excited to make sure that you get all of the information and takeaways you want from these emails and so I’m happy to share here a sample of one of the lessons from the course. Here’s lesson #10 (in-full) – Less is more with Facebook posting: (View full email in browser)

Less is more with Facebook posting
In October of 2016 we dramatically changed our Facebook posting strategy.

A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement.

We needed to make a change.

We cut our posting frequency by more than 50% on Facebook and began to truly focus on quality over quantity. What happened next, even the most optimistic social media manager couldn’t have expected:

Our Facebook reach and engagement began to increase even though we were posting less!

Facebook Engagement Videos

We’ve written a detailed breakdown on the impact this change has had on our Facebook results – But in the meantime, here’s a quick overview of our current Facebook strategy that we hope will help to spark some inspiration:

One or two posts per day maximum
The main reason why I believe we’re seeing such a dramatic increase in reach and engagement is that we’re only posting one or two pieces of content per day on Facebook.

This serves two valuable purposes:

1. It forces us to only share the best of the best content because we literally have limited space
2. It allows the Facebook algorithm to focus on delivering one piece of content (vs. multiple) to our audience

Curated content
Previously, we used to shy away from curated content because it didn’t directly affect the bottom-line: traffic, subscriptions, sales, etc.

However, sorting our Facebook posts by “Most Reach” shows exactly the impact it has had on our Page and growth: 7 of 11 of our most successful posts throughout the last 14 months are curated (not created by Buffer). These posts have combined to reach more than 750,000 people, averaging to about 107,000 people per post.

Curated content may not “directly” affect our bottom line, but it plays a significant role in reach, engagement (likes, comments, shares) and page growth.

Focusing on brand awareness and engagement
Focusing on brand awareness and engagement vs. driving traffic to our website has become a staple of our strategy as well.

We’ve witnessed a shift in many social media networks over the last year. It used to be that brands and businesses could post links to their blog posts and watch the traffic flow in. And while that’s still the case for many publishers, savvy marketers can benefit from thinking about their content strategy as a whole – focusing on both direct traffic as well as engagement.

Posting content that aims to drive engagement only helps to build an activate Facebook audience. Then, right when you need them most, you can deliver a piece of brand content that will help move the bottom line.

Boosted Posts
Last, but not least, I’d love to address how important Facebook boosted posts have been in increasing reach and engagement on our Page.

Currently, we spend roughly $40 per day boosting our best-performing content on Facebook.

Boosting posts takes content that’s already performing well and amplifies it on a huge scale. As that implies, the key is to focus on boosting great content, not necessarily posts that aren’t doing well and “forcing” them with advertising dollars.

You Can Do It
Head over to your Facebook Analytics and calculate your average post engagement for the previous 7 days (total number of engagements / total number of posts).

Then, cut the number of times you post over the next 7 days by 50% and really focus on only posting your best content. Once 7 days is up, calculate your average post engagement again.

Did your engagement rate and total engagements go up or down? We’d love to hear!

Thanks for joining us,
Brian & the Buffer Team

F.A.Q. – Frequently Asked Questions about this course

Does the course cost anything?

It’s 100% free!

We’re excited to give these strategies away in hopes that might be helpful for you and your social media marketing efforts.

Who is it for?

Everyone! It’s not tied to Buffer accounts at all, so both current Buffer users and yet-to-be Buffer users can join.

What happens at the end of the 25 days?

At the end of the 25-day course, we’d love to send you a congratulatory email (on a job well done!) plus details on where you can continue your education and connect with peers online. I’ll also be around to answer any follow-up questions you might have about the emails and subjects included in this course.

Will you be signing me up for other newsletters or lists, too?

Nope, we will not sign you up for other email lists without your express permission. Your email’s safe with us. 🙂

Help! I haven’t received my confirmation email yet!

If you can let us know the email you signed up with, I’d be happy to look you up in our system to see if all’s in working order. The first email should be headed your way shortly after signup, or first thing on Monday if you’ve signed up on the weekend. If you’re yet to see anything, I’d be very happy to investigate for you!

(Often times, some folks experience a bit more of a delay than others, depending on email service provider)

We’d love to invite you to join this course!

It would be awesome to have the opportunity to share these social media growth strategies and connect with you over the next 25 days.

If this course interests you at all, you can sign up directly online here!

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We’re excited for the chance to share with you!

Feel free to leave any thoughts, questions, or comments here on the article, and I’ll hop right on them!



source https://blog.bufferapp.com/social-media-growth-strategies-email-course

Thursday, 15 June 2017

127 Time-Saving Keyboard Shortcuts for Social Media Marketers

I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds?

A lot, it seems…

A few seconds here and there can add up. And according to Brainscape, you can save up to eight workdays per year! Just by using shortcuts—enough time for a long vacation.

Being a social media marketer, you spend a lot of time on the various social media platforms and your favorite social media tools. Often repeating the same actions: Like, reply, and more.

Let’s help you save your eight precious days every year with these social media keyboard shortcuts.

Social Media Keyboard Shortcuts

Top Social Media Keyboard Shortcuts to Save You Time

Here’re all the social media platforms and tools we’ll cover in this blog post. Click on the respective bullet point to jump to the platform or tool you’re interested in:

Social media platforms

Tools

One Keyboard Shortcut to Rule Them All

I struggle to remember all the keyboard shortcuts since different platforms and tools tend to have different keyboard shortcuts (even for similar actions such as Liking a post).

Fortunately, many platforms and tools have a keyboard shortcut to show all the keyboard shortcuts! If there’s one to remember, this is it.

“?” or Shift + /

The one keyboard shortcut to remember

Facebook Keyboard Shortcuts

Facebook keyboard shortcuts differ by computer operating system and by browser:

  • Chrome for PC: Alt + #
  • Firefox for PC: Shift + Alt + #
  • Internet Explorer for PC: Alt + #, then Enter
  • Chrome, Safari, and Firefox for Mac: Ctrl + Opt + #

Replace # with the following numbers to access the respective features or pages on Facebook. For example, Alt + 1 will bring you to your Facebook home page on Chrome on a PC.

0 – Help

1 – Home

2 – Timeline

3 – Friends

4 – Inbox

5 – Notifications

6 – Settings

7 – Activity Log

8 – About

9 – Terms

Here’re a few more keyboard shortcuts for actions you might regularly take:

j or k – Scroll down or up between News Feed stories

Enter – See more of the selected story

p – Post a new status

l – Like or unlike the selected story

c – Comment on the selected story

s – Share the selected story

o – Open the link or expand the photo from the selected story

/ – Search

To see the full list of keyboard shortcuts, type “?” on any Facebook page.

Facebook keyboard shortcuts

[Back to navigation]

Messenger Keyboard Shortcuts

Increasingly, more businesses are using Messenger to provide social customer support. Being able to speed up your workflow allows you to reply your customers faster. The only keyboard shortcut for Messenger seems to this:

Opt + Up arrow or Down arrow / Alt + Up arrow or Down arrow – Jump to the conversation above or below

If you want to enhance your Messenger workflow, Allen Guo has developed a Chrome extension and a Firefox add-on, which adds several useful keyboard shortcuts to the Messenger web app (i.e. messenger.com).

Here’re two handy ones to know:

Opt + Shift + (number) / Alt + Shift + (number) – Jump to the X-th conversation from the top (e.g. Opt + Shift + 3 brings you to the third conversation from the top)

Opt + Shift + q / Alt + Shift + q – Search

Messenger keyboard shortcuts

[Back to navigation]

Twitter Keyboard Shortcuts

Hop to different Twitter pages with these keyboard shortcuts:

g + h – Home

g + n – Notifications

g + r – Mentions

g + p – Profile

g + l – Likes

g + i – Lists

g + m – Messages

g + s – Settings

g + u – Go to user…

Here’re a few more keyboard shortcuts for actions you might regularly take:

n – New tweets

Cmd + Enter / Ctrl + Enter – Send tweets

j or k – Next or previous tweet

l – Like

r – Reply

t – Retweet

m – Direct message

Enter – Open tweet details

o – Expand photo

/ – Search

To see the full list of keyboard shortcuts, type “?” on any Twitter page.

Twitter keyboard shortcuts

[Back to navigation]

LinkedIn Keyboard Shortcuts

It seems that LinkedIn does not have keyboard shortcuts for navigation and actions. But here’re two browser shortcuts you can use when commenting on a post:

Tab + Enter – Add an image

Tab + Tab + Enter – Post your comment

Do you know of any other handy LinkedIn keyboard shortcuts? Share them in the comments. 🙂

[Back to navigation]

Instagram App Shortcuts

While Instagram doesn’t have any keyboard shortcuts, it has some shortcuts for its mobile app.

Tap and hold a post in grid view in Search & Explore or on a profile – Expand the post (then swipe up to like the post, view the profile, or send the post as a message)

Tap and hold a profile or hashtag on your feed – Get a preview of the recent posts (then swipe up to view the profile, turn post notifications on, or send the profile or hashtag as a message)

Give the app icon a firm press – Get shortcuts to create a new post, view activities or direct messages, search, and more (only for iPhone 6s or later)

Instagram app shortcuts

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Pinterest App Shortcuts

Pinterest also doesn’t have any keyboard shortcuts but if you use Pinterest on your mobile phone (iPhone 6s or later, Android 7.1 or higher), give the app icon a firm press and you’ll see four Pinterest shortcuts.

Lens – Find pins related to anything you snap (only available to users with the Lens feature)

Explore – See the trending ideas for the day

Saved – Jump right to the ideas you saved

Search – Search for ideas on Pinterest

For Android users, you can even move the shortcuts onto your home screen by tapping and dragging the shortcut over.

Pinterest app shortcuts

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Google+ Keyboard Shortcuts

Google+ uses a few different keyboard shortcuts from most social media platforms for common actions such as comment and +1 (or Like). Just type “?” on most Google+ pages when you want to see the keyboard shortcuts.

j or k – Next or previous post

/ – Search

c – Create a new post

r – Comment on selected post

s – Share selected post

v – View attachment on selected post

+ – Add or remove a +1 on the selected post

Google+ Keyboard Shortcuts

Here’s a little bonus: Google+ might be the only major social media platform where you can style your text with markdown.

– (dash before and after the text) – Strikethrough

* (asterisks before and after the text) – Bold

_ (underscore before and after the text) – Italics

Google+ Styling Example

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YouTube Keyboard Shortcuts

YouTube has over 30 keyboard shortcuts. Here’re the few you might use most often:

k or Spacebar – Play or pause video

Left arrow or j – Go back 5 or 10 seconds

Right arrow or l – Go forward 5 or 10 seconds

1 to 9 – Skip to X0 percent of the video (e.g. 5 skips to 50 percent of the video)

0 – Restart video

> or < – Speed up or slow down the video

Shift + n or p – Next or previous video in the playlist

c – Turn captions on or off

If you would like to learn all the keyboard shortcuts, Hong Kiat has compiled a great list on its site.

YouTube Keyboard Shortcuts

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Medium Keyboard Shortcuts

Medium does not have keyboard shortcuts for navigation but its keyboard shortcuts for editing and formatting can save you quite some time!

Here’re a few notable ones:

Cmd + k / Ctrl + k – Add a link (works for images, too)

Cmd + Alt + 5 / Ctrl + Alt + 5 – Block quote (press again for a pull quote)

Cmd + Enter / Ctrl + Enter – Add a separator

t + k – Leave a TK reminder

Cmd + Alt + 8 / Ctrl + Alt + 8 / Shift + f – Set image as featured image

Opt + Click / Alt + Click – Set focal point on featured image (which will be taken into account when the image is cropped on the feed)

` + ` + ` – Add a code block

To see the keyboard shortcuts while you are writing your Medium post, hit Cmd + ? or Ctrl + ?.

Medium Keyboard Shortcuts

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Tumblr Keyboard Shortcuts

Tumblr has keyboard shortcuts for navigation, posting, and composing (such as inserting a GIF 😍). Type “?” on your Tumblr dashboard to pull out the list of keyboard shortcuts.

Here’re a few you might use more frequently:

j or k – Next or previous post

l – Like a post

s – Share a post

n – View a post’s notes

Enter – Open a post’s blog

/ – Search

Opt + c / Alt + c – Compose a new post

Opt + r / Alt + r – Reblog a post

Opt + e / Alt + e – Add a post to your queue

Oh, and of course,

Cmd + Shift + g / Ctrl + Shift + g – Insert GIF

Tumblr keyboard shortcuts also work on its mobile app if you have a Bluetooth keyboard connected to your mobile device.

Tumblr Keyboard Shortcuts

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Buffer Keyboard Shortcuts

We also have some nifty keyboard shortcuts for the Buffer app and browser extension to help you speed up your social media sharing and management.

Opt + (number) / Alt + (number) – Switch between your connected profiles in the Buffer dashboard

Opt + b / Alt + b – Open the Buffer browser extension if you have it installed

Cmd + Enter / Ctrl + Enter – Add updates to your Buffer queue

You can customize the keyboard shortcut for opening the browser extension in your browser extension settings. For example, for Chrome, go to Settings > Extensions > Options (under Buffer).

Buffer Keyboard Shortcuts

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Respond Keyboard Shortcuts

We built Respond to help you engage with your social media fans more effectively. Naturally, we included many keyboard shortcuts to help you zoom through your social media conversations. (This is the secret to our fast responses during #bufferchat!)

Here’re the few shortcuts that I use regularly:

g + o – Go to team inbox

g + m – Go to mine (conversations assigned to you)

f – Like a tweet or Facebook comment

w – Follow user

e – Archive conversation

Enter – Focus on the composer

Cmd + Enter / Ctrl + Enter – Send reply, archive conversation, and move to the next conversation

Cmd + Shift + Enter / Ctrl + Shift + Enter – Send reply and stay in the conversation

: – Insert emoji (e.g. :smile:)

You can see the full list of keyboard shortcuts here or from the app (Help > Keyboard Shortcuts).

Respond Keyboard Shortcuts

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Feedly Keyboard Shortcuts

Feedly is my go-to tool for staying up to date with industry news. Learning its keyboard shortcuts allowed me to quickly navigate around my Feedly dashboard and catch up on the blogs I’m following.

Here’re the few I found very useful:

g + g – Search and navigate to a particular feed or source

g + f – Go to Favourites feed

g + l – Go to Read later feed

n or p – Next or previous story

o – Open or close currently selected story

v – Open original in a new tab

x – Mark as read and hide

Feedly Keyboard Shortcuts

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Pocket Keyboard Shortcuts

Pocket is one of our favorite content curation tools, and I found out that it also has several keyboard shortcuts to help me navigate and find the articles and videos I want quickly.

Here’re the ones I like:

g + l or f or a – Switch to My List, Favorites, or Archive

g + r or v or i – Filter by articles, videos, or images

g + s – Search

j or k – Next or previous item

a – Archive the selected item

f – Favorite the selected item

o – Open the original of selected item in a new tab

Pocket Keyboard Shortcuts

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Canva Keyboard Shortcuts

We use and recommend Canva regularly because it’s easy and quick for creating social media graphics. With its keyboard shortcuts, you can reduce the time you take to create graphics even further.

Here’re a few handy ones to know:

t – Add a text

Opt + Shift + b / Alt + Shift + b – Add border around your text box

Cmd + Shift + k / Ctrl + Shift + k – Transform your text to uppercase

Cmd + Shift + l or r or c / Ctrl + Shift + l or r or c – Left or right or center align your text

Cmd + g / Ctrl + g – Group elements (Add Shift to ungroup)

Cmd + Click / Ctrl + Click – Select elements behind other elements

Cmd + Up arrow or Down arrow / Ctrl + Up arrow or Down arrow – Move an element in front of or behind other elements

Cmd + ; / Ctrl + ; – Turn grid lines on or off

Canva provides tutorials where you can learn and practice the most useful keyboard shortcuts.

Canva Keyboard Shortcuts

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Trello Keyboard Shortcuts

Trello is a great tool for managing your social media schedule (and a tool we heavily rely on in the marketing team). While Trello is already easy to use, knowing the keyboard shortcuts can help you quickly create, change, and archive your cards.

Hover over a card to use the respective shortcuts on the card.

e – Open quick edit mode (for changing the title, labels, members, and more)

l – Open labels option

c – Archive the card

d – Set or change due date

f – Open card filter menu

, or . – Move the card to the bottom of the list on the left or right

< or > – Move the card to the top of the list on the left or right

Trello Keyboard Shortcuts

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What are your favorite keyboard shortcuts?

With so many keyboard shortcuts available on all the social media platforms and tools, I’m sure you have found several that you love and use regularly.

Which are the ones that you use most often or the ones that save you the most time?

Image credit: Unsplash, Tumblr, MacRumors, and Hong Kiat



source https://blog.bufferapp.com/social-media-keyboard-shortcuts